My wife is oddly fascinated by the film The Sound of Music. So when it came time to pick a place for a brief family getaway during April school vacation, she selected the Trapp Family Lodge, the excellent mountain resort in Vermont run by the family depicted in the movie. During our visit, I...
Against my better judgment, I’m going to wade into the debate over how we define “community manager.” More than two years ago, Rachel Happe of The Community Roundtable wrote a blog post where she did a nice job summing up the difference between community managers and social media managers. I had the pleasure of...
March was another great month for online community management blog posts. Here are my picks for the top five: 1. The User Engagement Cycle Every company wants (or should want) to move beyond broadcasting messages to fans on Facebook or Twitter. The real goal is to have customers talking with one another about the...
I admit it: I’m a huge fan of the AMC series Mad Men. Like other Mad Men fans, I’m eagerly awaiting the long overdue return of the series on Sunday. In the meantime, the next best thing to watching Mad Men is blogging about Mad Men. Anybody familiar with the show knows that the...
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