From the Better Late Than Never Department here at Cayem.com, it’s my picks for the best community management blog posts from August. Again, another great crop of articles.
The 90-9-1 Principle (A.K.A. the 1% Rule) has been conventional wisdom among online interaction professionals for years now. But does it bear up to scrutiny? Socious VP Paul Schneider puts this rule to the test and finds that the numbers are a bit off.
I love a blog post that whacks you on the head with a fact that should be obvious. Why do people leave communities? Because they’re bored, stupid! Richard Millington reminds us that we must take steps to make sure our communities remain interesting — not just once in a while, but every day.
If you want members of your communities to do you a favor, it sure helps if you do favors for them first. In fact, Vanessa DiMauro writes that community manages should give three “gifts” for every “take” request.
Ever tried to upgrade your message board software or otherwise make changes to the technology your community relies on? If you have, you know why Patrick O’Keefe’s piece about managing change is so important. As Patrick notes, never spring change on the community, always keep them in the loop, and know what to do if you experience community backlash.
Like it or not, people will talk about your product or service online. As Eric Foster points out, nowhere is that more true than in the gaming industry. So gaming companies figured out early on that it’s wise to give people a place to talk and be part of the conversation. More importantly, Eric notes, they gaming companies understand they need to learn from that conversation.
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